The Bramton Company, a manufacturer and distributor of pet care products, has formally changed its company name to Hero Pet Brands.
The company believes the new name better captures its identity and mission, which is to ‘offer products that help pet owners be heroes to their furry friends every day’.
The Hero Pet Brands name unifies the company’s family of well-established brands, including Simple Solution, Vet’s Best and Bags on Board.
“We wanted pet parents to know that the familiar brands they rely on for their pet care needs are made by the same company,” said managing director Tony Tickner. “We chose a name that communicates our love of animals and respect for the pet parents who take care of them.”
As part of its rebranding campaign, Hero Pet Brands has launched a redesigned logo that will be rolling out on marketing collateral later this year. The logo features the Hero Pet Brands name in purple letters, with a more abstract red cape – a symbol of superhero powers – floating above.
The individual consumer brands remain unchanged.
Hero products – ranging from stain and odour removers, premium puppy pads, diapers and wraps and pick-up bags to supplements and dental care – are sold through pet specialty retailers in more than 50 countries.