Beaphar has expanded its dental care portfolio with two new products and updated imagery and packaging for the entire range.
Beaphar Bamboo Toothbrush is made with a 100% sustainably sourced bamboo handle with a water-resistant beeswax coating. It is double-ended with multi-size heads. The second new line, Beaphar Peppermint and Parsley Toothpaste, is formulated with enzymes to target plaque and tartar while supporting normal gum function and is fluoride-free and contains peppermint oil and parsley to freshen breath.
Sustainability is important in shopper decision-making, with nearly 80% of pet owners preferring a natural or biological dental product and almost three quarters looking for a toothbrush made of sustainable materials, according to Beaphar’s research.
Marketing manager Claire Edmunds said: “We’re proud to be the dental care go-to brand for UK pet owners.
“We’ve carefully developed our Dental Care Range to keep the same key ingredients and competitive price point that help make it so popular, so that it’s easy to shop and ship and meets the evolving needs of today’s pet owners.”
Shelf display solutions are available to support the range in store.
