Laughing Dog, which oven bakes its entire range of dog food from start to finish on its family farm, featured in Channel 4’s ‘Food Unwrapped’ series last night (August 19).
The programme-makers visited the bakery in April as part of the documentary to understand the differences between cat and dog food. The Laughing Dog team took presenter Kate Quilton on a full tour of the dog food bakery – from looking at fresh ingredients and mixing, to rolling the dough and slicing into kibbles.
Marketing manager Kate Tarrant said: “Laughing Dog was delighted to be involved in the programme. We grow our own barley on the farm and make all our dry food here ourselves from start to finish. We openly show our customers our farm on our social feeds, so inviting a film crew into the bakery was great for demonstrating our transparency as a brand.
“The Food Unwrapped team were a delight to work with and it made everyone’s day that we even managed to get our vintage bakery van on camera, too.”
Ben Mankertz, commercial manager, added: “It was great to be given the chance to demonstrate oven-baking as a process. As most of the UK’s dog food is extruded, baking is certainly a very unique way of making dog food. We were keen to show Kate Quilton how ‘humanised’ the process was – not too far away from how you bake biscuits at home, albeit on a larger scale!”
Laughing Dog is part of Fold Hill Foods, based in Lincolnshire.