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    PBW News – August 2026

    By David ReesAugust 17, 2026
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Pet Business World
Dogs

Wuffable awareness accessories now available for retail trade

David ReesBy David ReesSeptember 11, 20261 Min Read
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British dog accessory brand Wuffable is making its range of high-visibility awareness gear available to trade customers.

The range features hi-vis awareness vests, lead sleeves, lead extenders and settle mats made from premium fabrics and durable hardwear suitable for dogs with special needs such as reactivity, recovering from surgery, or being in training.

The company has been supplying assistance dog organisations with specialised products for nearly a decade and first introduced the new range at this year’s Crufts show.

Director Liz Orme said: “When we launched our new range at Crufts in 2026, we were astounded by demand. People were asking when we’d launch to trade as they were desperate to stock the products, so we’ve listened and delivered with our new trade accounts.”

Wuffable’s trade accounts will offer margins of more than 60% and a low minimum order quantity, says the company. The range will be available to view at this month’s PATS exhibition in the New Starter Zone (hall 3, stand 14).

Previous ArticleGuinea Pig Awareness Week returns with a focus on happy, healthy animals
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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