Natures Menu is claiming a big success with its current TV advertising campaign.
The ”Raw, Made Convenient” ad features Charlie the dog and his devoted human companion, Ben, highlighting the seamless process of “Just pour, thaw and serve”, promoting raw feeding as an effortless and rewarding choice for pet owners. At the heart of the campaign was the need to educate and create awareness about the convenience and health benefits of raw dog food and, in the first month since release, the TV ad has already been viewed 2.5 million times on YouTube, reports the advertising agency Together.
The Together Agency shot the film in Barcelona, Spain, transforming a local park into a British setting by adding carefully curated props including roses, baskets on bikes, streetlights and recycling bins.
The campaign also extends to ads on streaming service Spotify, social media content, digital banners and outdoor billboards at London locations such as Westfield Roundabout, Exmouth Market and Great Eastern Street.