Wagg – the biggest dry dog food brand by volume – has undergone the most comprehensive refresh since it launched in 1986.
The recipe for the new and improved range, which is now in store, has been significantly enhanced with meat ingredients forming the largest content at 28%. Wagg says it now has 80% more meat ingredients than its leading branded competitor.
Lucy Stones, brand marketing manager, said: “These nutritional improvements put clear water between Wagg and its competitors and the brand is meatier and mightier than ever. In addition, dog owners are getting these benefits at no extra cost as the price remains the same..
“During trials seven out of 10 dogs clearly preferred the new recipe and, backed by this strong endorsement, I am confident the new-look Wagg will prove a big hit with consumers.”
In addition to the recipe changes, the Wagg logo and pack colours have also been re-styled to achieve more prominence on the shelf. The kibbles are highlighted on the pack front, which also features more transparent flavour and ingredients information.
The new format Wagg is available in both major multiples and pet stores. It is obtainable in all the same formats and sizes as previously including Wagg Worker, Wagg Senior, Wagg Complete, Wagg Moist Meaty Chunks, Wagg Treats and Wagg Puppy.
