UK-based Global ID Marketing has signed an exclusive distribution agreement with Azista Industries, a large Indian conglomerate, to supply its unique RFID code for identification of both animate and inanimate assets.
Utilising Global ID’s world-recognised brand Micro-ID, Azista, a leading technology company for human health to satellite launching, will be promoting Global ID’s unique microchip codes for ID of animals across its agricultural division for animal health programmes and other related identification and registration systems.
Global ID Marketing, which is based in Sussex, is a developer and wholesaler of electronic identification using passive microchip transponder technology, which most people will associate with microchips for animal ID.
The technology has been on the market since the early nineties but has only recently been accepted as the normal way of proving ownership or provenance.
Richard Fry, one of the Directors of GID was an early pioneer, launching AVID Plc into Europe in 1990. He also served on the ISO working group that standardised the technology for use in animals in 1996 which is now known as ISO 11784 and 11785 used by many governments for the identification of various sectors of both food animals and pets.
Richard said: “Signing a distribution deal with such a large organisation is not just a thrill for us, but shows that the size of the business means nothing as long as you have the knowledge and expertise.”