The global organic and natural pet food market grew at a compound annual rate of nearly 12% from 2014-2019.
For the purposes of a new report, ‘Organic and Natural Pet Food Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025’, ¬ natural pet food consists of organic ingredients that are free from synthetic fertilisers, pesticides, antibiotics, artificial colouring, and chemical by-products.
“Organic pet food offers several health benefits for pets, including boosting immunity, reducing skin ailments and allergies, minimising digestive disorders, improving life expectancy, and maintaining a healthy weight,” the report from ResearchAndMarkets.com says.
“Based on the texture, the food mostly comes in the form of snacks, treats, kibble, liquid supplements, pellets, etc, available in bags, pouches, cans, and trays of varying sizes and shapes.”
The increasing demand for organic and natural pet food can be attributed to the growing number of pet ownerships coupled with rising consumer awareness of pet health, the report says. Additionally, ‘rapid urbanisation coupled with the high prevalence of family nuclearisation’ has led to the rising adoption of pets, across both developed and emerging regions.
In line with this, the elevating consumer living standards supported by increasing disposable income levels have propelled the per capita expenditures on premium pet care products, ResearchAndMarkets.com reports.
“The prevalent trend of pet humanisation where the pet owners treat their pets as a family member is also driving the demand for high-quality and organic pet food. “Apart from this, the wide availability of natural pet food across several distribution channels coupled with the emergence of e-commerce platforms has also augmented the market growth.
“Moreover, the rising demand for pet food with customised diets and pet meal plans accompanied by door-step delivery is driving the online sales of pet food. In addition to this, numerous celebrity endorsements along with various awareness programmes are promoting the demand for nutrient-rich pet food that is healthy and safe for consumption.”