Fish4Dogs sponsored the second annual UK Flyball League Championship – with an unexpected flypast by the Red Arrows to mark the occasion.
The event saw more than 850 dogs and 650 handlers attend the Lincolnshire Showground, which the league has made its championship base.
It incorporated racing across the grades, from pre-cadet and intermediate (little league) through to open league, division winners and indoor and outdoor champions.
Fish4Dogs has sponsored the Championships since the formation of the league in 2017 and this year provided not just the prizes – of which there were more than 1,500 – but also sponsored the jumps, rosettes, indoor matting and ringside barriers.
The premium pet food company was also present with its trailer throughout the duration of the event.
UNIQUE
The UKFL continues to innovate within the sport, this year installing a warm-up ring to encourage safe running of the dogs – a world first for flyball – which attracted interest around the globe through live streaming of the action. Indoor and outdoor racing also took place at the event – again unique for a championship.
The showground’s proximity to RAF Scampton, home of the Red Arrows display team, meant that those attending were treated to a number of practice displays, which provided an exciting prelude to the racing.
Although the Championship’s home is now firmly based in Lincoln, all the Fish4Dogs branded equipment including jumps and backboards will be used at league events across the country during the year.
FANTASTIC
Theresa Hayes, content marketing manager, Fish4Dogs, said: “We are very proud of our association with the UK Flyball League. Its Championships provided a a fantastic display of happy, healthy dogs enjoying time with their owners and competing with other dogs.
“It is easy to see how much they enjoy it – from the wagging tails, noise levels and the joy of racing, the dogs are truly excited. It’s a lovely way of seeing like-minded people come together from all around the country to share their love of this sport and their dogs.”
Jen Collins, of the UK Flyball League, said: “We are very grateful to Fish4Dogs for its unstinting support, which has enhanced our Championship event again this year. Huge amounts of hard work went into making this happen and as a result we experienced an exhilarating weekend which will in turn encourage greater participation across all groups.”
