Peter Pritchard, former chief executive of Pets at Home, has agreed to join the board of pet drinks business Woof and Brew.
Peter is currently Chair of Arcaplanet, Italy’s leading pet retailer, and a non-executive of Voff Premium Pet Food, AO.com and Motability plc. He joins as both investor and director of the business as it bids to grow further and develop a new ‘Hydration for Dogs’ category with brands such as Posh Pooch and Bottom Sniffer Beer for Dogs.
Based in St. Ives, Cambridgeshire, Woof and Brew was founded in 2012. The business has grown in the UK and Europe, and recently entered the US market. Products are listed in pet speciality retailers, supermarkets and online marketplaces and increasingly in hotels, cafes and restaurants.
Co-founder Steve Bennett said: “Up to this point we’ve been a small business with big ambitions, limited only by our industry knowledge and capital. Now with Peter on board there is nothing to stop us achieving our dreams to become one of UK’s most important pet companies and provide pets all over the world with the ultimate in nutritious and high-quality drinks for beloved companions.”
Peter added: “I am delighted to join Steve and the team at Woof and Brew. We will be launching a unique range of highly innovative hydration products. I believe there is a big opportunity to help owners keep their pets happy, healthy and hydrated”.