A County Down husband and wife have launched Northern Ireland’s first subscription-model dog food delivery business – Werewolf Food.
Christopher and Bridgeen Hanlon told the Irish News that hundreds of customers had signed up for the online service. The duo already run Brookvale Boarding Kennels and Brookvale Detection Dogs, in Crossgar.
Dog trainer Chris said the brand had been borne out of 20 years of experience working with animals.
“My experience and knowledge in dog training has assured me that nutrition is pivotal to every aspect of a dog’s life – its general health and life expectancy, its obedience and behaviours, its happiness – the list goes on,” he said.
HEALTH
“Dogs need a well-balanced mix of protein, fat and carbohydrate as well as all the nutrients and micronutrients that we as humans need. Consistency with food is very important for the gut health of dogs too with many dogs experiencing digestive upset when food or feeding patterns changed.
“In addition, our subscription-based, online shopping model responds to what the consumer wants – convenience. Our model allows our customers to access a quality product at a much lower cost and it means they will never run out of food as our recurring delivery sends the food as you should need it.”
Werewolf co-founder Bridgeen added: “Northern Ireland is an incredibly healthy market for our newest venture as the research shows time and again that we are a nation of dog lovers. Our research shows that the subscription model is also increasing in pet food markets in Britain, Ireland and the US so the timing is right, too.”
