Burns Pet Nutrition is the brainchild of vet John Burns (above) who starting the business from his garage in 1993. The company now has a turnover of around £24m
A family-owned pet food company in West Wales has beaten multi-national and private equity owned-brands in the Which? Magazine Consumers Association first dog food brand survey.
Burns Pet Nutrition, based in Kidwelly in Carmarthenshire, came top in the survey that highlights Which? members’ favourite pet food brands, ranked by customer response.
Which? wrote: “Burns dog food impresses with an incredible 92% customer score in our first ever Which? Dog food brand survey.
“Sitting at the top [of] our table, Burns dog food comes first out of 24 dog food brands beating popular brands Royal Canin and Hill’s Science Plan.” (Which Report 2019)
Burns Pet Nutrition is the brainchild of vet John Burns, who also trained in acupuncture and traditional oriental medicine before starting the business from his garage back in 1993. The company now has a turnover of around £24m with more than 100 employees, the majority of whom work in Carmarthenshire.
CHARITIES
John Burns said: “Ever since I started Burns Pet Nutrition, I knew I had the best product on the market but with no money to spend on huge advertising budget. We relied instead on word-of-mouth from pet owners, vets and pet shops, which is a more genuine type of marketing. We have spent profits instead on our charity The John Burns Foundation.
“We are all about giving back to community, charities and rescues across the UK and many of our customers also want to help give back with every bag they buy.
“We encounter many pet owners who have said that they thought their pets were healthy until they changed to Burns, where they then saw improvements in general health, skin and digestive condition and even behaviour. This survey highlights what we’ve known for a long time, but I’m absolutely delighted to get this recognition.”
Which? is the UK brand name of the Consumers’ Association which, since 1957, has been promoting informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights and offering unbiased, independent advice. The Consumers’ Association is a registered charity and company limited by guarantee.
