Arden Grange has unveiled what it describes as the biggest brand and packaging update in its 30-year history.
The updated masterbrand imagery maintains Arden Grange’s green colour and familiar logo structure, while the packaging changes allow Arden Grange to communicate a three-tier portfolio of products, comprising Daily Nutrition, Advanced Nutrition, and grain-free VetCare products. Each tier uses distinct colour palettes, icons and background patterns for easy range navigation.
Managing director Robert Craig said: “The fantastic response to our VetCare launch has confirmed just how much pet owners value our commitment to natural ingredients, product quality, transparency, and trust. This brand refresh marks the next exciting chapter for Arden Grange – giving our products a modern, stand-out look while staying true to our longstanding mission of delivering nutrition without compromise.”
The new packaging will begin rolling out at the end of the year, followed by a consumer facing campaign designed to raise awareness of the evolution of the brand.
