Award-winning Antos is rebranding as Nova Dog Chews from next month.
The company, which has been trading since 2005 and specialises in the manufacture and supply of premium dog chews such as Highland Antler, Yak Snacks, Paddock Farm Ostrich and many more, sees the change as an evolution of the business.
Initially, Antos Limited was closely aligned with Antos BV in the Netherlands, but over time the company has started making and distributing more and more of its own products and so it became a natural move to change name.
Nova Dog Chews will still be offering the same great customer experience, fast delivery and huge product range, managing director Antoon Murphy told pet business world – and Antos branded products from the Netherlands will also still be available.
“As we develop our product range with more and more of our own products and sell throughout Europe and further afield, it makes sense to have our own brand,” he said.
SERVICE
“The company will be called Nova Dog Chews, which is punchy, easy to remember and translates easily throughout Europe. Our customers shouldn’t notice much difference to the day-to-day service they experience.
“We are launching a new trade website at www.novadogchews.com, which will allow customers to place orders, view products, ingredients, photos, pricing as well as review their account history all in the one place.”
The company has recently opened a manufacturing facility and distribution centre in France. With locations in both Ayrshire, Scotland and Savoie, it is now truly international and able to supply customers throughout Europe efficiently.
The UK arm of the business will continue to service UK customers and the French business will supply all European customers.
MODERN
Antoon explained that the changes came about as exporting became increasingly difficult with the new requirements for export health certificates and customs declarations after Brexit. With a modern warehouse over two floors, office space and manufacturing space, Nova Dog Chews is all set up for the coming years to develop the company’s export business.
“It became clear at the start of the year that to keep and develop our sales abroad, we would require a presence in the EU single market,” he said. “We moved very quickly to secure warehousing and office space. We have set up at speed with machinery, staff, stock and packaging.
“We started selling in April and had bumper sales in our first month. Both sites in Scotland and France continue to go from strength to strength, with sales in the UK up between 30% and 40% on last year. We couldn’t be happier with the success we’ve had during a very difficult year.”
