Raw dog food manufacturer Paleo Ridge has secured a £2m investment from private equity firm Ashridge Capital to fund an expansion of activity.
The new investment will fund the opening of a new despatch and manufacturing facility, creating more than 20 new jobs across supply chain, marketing, customer service, technical support and operations at its home base in Waterlooville, Hampshire.
Paleo Ridge has grown by over 100% over the past two years, using ingredients that are ethically-sourced, organic, free range, and grain-free with high nutritional content and no artificial additives. It is the only UK raw dog food firm that holds the ISO 9001 accreditation, the company claims.
Ashridge Capital focuses on private equity investments of £2m-£20m. Its current investments include Red Driving School, Oakman Inns, Phoenix Learning & Care, Book My Garage and Fargro.
Paleo Ridge chief executive Tyler Daly said: “I am delighted to be working with Ashridge Capital, which shares our vision to be the UK’s most trusted brand for premium, high quality and high welfare, species-appropriate pet food. The investment will enable us to expand our manufacturing capacity, provide additional local employment opportunities and meet the strongly rising consumer demand for raw pet food.”
David Sherratt, founder and CEO of Ashridge Capital, added: “We are very excited to be partnering with Paleo Ridge and invest in a business that has demonstrated strong growth since inception. The brand is highly regarded and has developed a distinctive market position in a high growth market and we look forward to supporting its ongoing expansion.”
From left to right: David Sherratt, Tyler Daly and Ton Christiaanse, accompanied by Rudi the dog