German pet food manufacturer Marsapet has launched a complete dog food featuring FeedKind protein, a cultured protein fermented without using any arable land or animal ingredients.
MicroBell dry kibble is a vegan, grain free, and gluten free pet food primarily comprised of sweet potatoes, peas, potatoes and FeedKind protein produced by Calysseo, a joint venture between Calysta and Adisseo. FeedKind is a cultured protein produced using a natural fermentation process using microbes and without any animal or plant ingredients, producing a nutrient-dense material with a balanced amino acid profile. The pet protein is approved for sale in the EU, UK and Canada, among other countries.
Marsapet chief executive Marcel Hoffmann said: “We have always been pioneers in pet nutrition, and launching the first-ever dog food featuring FeedKind Pet protein is a truly special milestone for us.
“This project is a labor of love, and we have poured our hearts into bringing this groundbreaking product to market. With MicroBell, we are setting new standards in sustainable, high-quality pet food, offering pet owners a nutritious, innovative alternative without compromising on quality or taste.”
Herman Sloot, Calysta’s VP of global sales, added: “Marsapet are true innovators in the industry and with MicroBell, they’re introducing both the first pet food to use FeedKind Pet protein, and a new choice for pet parents who want to give their dogs high-quality protein that does not impact on the planet’s biodiversity.
“This will be the first of many pet foods launched to feature FeedKind Pet protein. Calysta and its partners have the largest production capacity of any alternative protein in the world, and it’s here now. Most importantly, we are producing an ingredient with industry-leading nutrition, palatability, and postbiotic benefits – and all without using arable land. It’s a game-changer for the pet food sector.
“We look forward to seeing the ingredient used across all categories – dry and wet foods for both dogs and cats.”
