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      PBW News – June 2022

      By David ReesJune 15, 2022
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    Zealandia teams up with UK wholesaler

    David ReesBy David ReesNovember 1, 20212 Mins Read
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    Zealandia teams up with UK wholesaler
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    Zealandia and We.pet have joined forces to supply independent UK retailers with a range of natural canned dog and cat food alongside air-dried dog treats.
    Canned in sunny Gisborne, New Zealand, the wet food range is grain-free and provides complete and balanced nutrition. Densely packed with protein, it contains 93% free-range boneless meat and lamb organs, green-lipped mussels for hip and joint support, and omega-rich King Salmon oil for skin and coat.

    Beef, Lamb, Chicken and Salmon varieties will initially be available through We.pet to independent UK retailers. with other flavours due to launch in 2022. Zealandia sources its meat from ethical New Zealand farms; the fish and seafood is certified by the International Marine Stewardship Council; and the salmon and green-lipped mussels are farmed in Marlborough Sounds, a scenic region of the South Island.

    TRAINED STAFF

    In addition to the canned food, Zealandia produces a selection of air-dried dog treats. Beef Snaps, made with Beef Liver, Lamb Snaps (lamb lung), and Venison Snaps, made with Venison green tripe. Another unique treat product, Elephant Fish Tails, for dental maintenance, is available for pre-order and will launch early next year.

    Like every other product distributed by We.pet, Zealandia will not be available from other wholesalers and is available only in the independent trade sector where the distributor knows that pet owners will get the expert face-to-face advice needed from dedicated, trained staff.

    “With exceptionally strong margin retention opportunities from an ethically-produced range of food, retailers can start to convert their customers to this premium product with the help of a range of enticing launch offers and point-of-sale available through their We.pet representative,” said Andrew Burch.”

    “We chose We.pet as our exclusive partner as they are by far the most innovative, forward thinking distributor in the UK.”
    Zealandia is available now, exclusively through We.pet within the UK.

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    David Rees

    David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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