Pedigree Wholesale has launched a new range of 100% natural treats to independent customers under the Doodle’s Deli brand.
The range features over 70 air-dried, loose treat lines such as noses, ears and feet, across more than eight different protein groups, including beef, pig, chicken, camel, lamb, fish, rabbit, ram, and goat. The selection also includes a range of British-made sausages, such as Beef with Liver, Pheasant, and Partridge.
Some treats in the range, such as rabbit ears, are hypoallergenic, making them suitable for dogs with sensitive stomachs. The Doodle’s Deli range is suitable for dogs over six months, with the sausages being suitable for dogs over four months.
The Doodle’s Deli range is exclusive to Pedigree Wholesale. Loose treats are currently sold under the same brand name at Just for Pets stores, which is in the same ownership as Pedigree Wholesale. In-store support and display solutions are available to retailers through the wholesaler.
Gerard O’Mahony, managing director of Pedigree Wholesale, said: “We are excited to share our new Doodle’s Deli Loose Treat range with our customers. We are proud to be able to meet the market’s growing and changing needs by offering our customers a range hand-picked by our specialist teams.”