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Our Pets Life secures six-figure fund for expansion

David ReesBy David ReesMarch 24, 20252 Mins Read
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Pictured left to right: Ranvir Singh (GC Angels) and Elliot Roxby (OurPetsLife)
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Pet products supplier Our Pets Life (OPL) has secured new funding to support further expansion of its range into global markets.

The Manchester-based firm has secured £300k in funding to help scale its product lines and grow its team. GC Angels led the funding round, which includes private investment from crowdfunding platform, Seedrs.

Founded by Elliot Roxby from his bedroom with just £5k, OPL has grown into a £1m+ turnover business within five years. It offers a range of products, including dog and cat grooming products, ear cleaning kits, treats and accessories, through six owned brands and more that 40 third-party brands, sold directly to consumers via its website and Amazon, as well as around 2,000 pet shops worldwide. OPL currently partners with 22 distributors in 27 countries and is focused on expanding into new markets to capture a larger share of the global pet care industry.

Roxby said: “Coming from a working-class background, I always dreamed of building a business. I started OurPetsLife from my bedroom, driven by a passion to create something truly special for pets and their owners and it’s been incredible to see how far we’ve come since those early days.

“This investment marks a key milestone in our vision to become a global leader in premium pet products. With this funding, we’re not just scaling – we’re innovating and with Ranvir and GC Angels behind us, I’m confident we’ll keep delivering high-quality products that pet owners can rely on.”

Ranvir Singh, investment manager at GC Angels, added: “The pet product market is one we are really interested in at GCA. In 2023, Butternut Box – a UK tech-driven pet food brand – secured £280m in funding from General Atlantic. This shows there is real potential for a company like OurPetsLife to do similar.

“Their focus on creating premium, unique products that strengthen the bond between pets and their owners really resonates with us. With this funding, we’re confident they’ll not only expand their reach but also raise the bar in the global pet care market.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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