A new pet products distributor has launched in the UK, with Earth Animal chews as its first brand.
The Petfellas begins trading as Earth Animal’s official distributor in the UK with effect from today (October 6). Established distributor Pedigree Wholesale will continue supplying remaining stock until January 31, 2026, as the transition to the new company takes place.
The PetFellas is a sister company to foodservice wholesaler The FoodFellas, which sources and delivers food products to the UK hospitality and retail sectors. The FoodFellas is a fully owned subsidiary of Charoen Pokphand Group.
Former Pedigree Wholesale managing director Gerard O’Mahony is a director of the new pet products venture.
He said: “We are thrilled to launch The PetFellas with Earth Animal as our founding distribution partner. It’s a fantastic brand, developed by a passionate team and loved by pets and their owners. We look forward to working closely with UK retailers to bring these innovative, sustainable products to more homes and more pets.”
Alongside the new partnership, Earth Animal has announced updates to its range and packaging, rolling out over the next three months.
Loose No-Hide Chews will feature updated branding and be supplied in shelf-ready display cases for retailers, while Multipack Chews will move from plastic bags to recyclable cardboard packs, furthering Earth Animal’s sustainable credentials and commitment to plastic reduction.
Will Baggaley, international sales & marketing director at Earth Animal, said: “We are delighted to welcome The PetFellas as our new UK distribution partner at such an exciting time for Earth Animal.
“Their energy, focus, and retail expertise make them the ideal partner to grow our presence in the UK. At the same time, we’re proud to be rolling out new packaging that not only enhances our retail presentation but also reinforces our long-standing commitment to sustainability.”
Retailers wishing to place orders from October 13, 2025, are advised to contact The PetFellas directly using the email: [email protected].
