BETA International 2025 is reaping the benefits of a move to the NEC Birmingham next year with 75% of space at the equestrian and country trade show already booked.
The exhibition will be running alongside PATS, the UK’s leading pet and aquatic industry trade event, at the NEC next year, on September 28-29. The move is hoped to give a boost to domestic visitor numbers as well as attracting a wider international audience thanks to the proximity to Birmingham airport and train services.
BETA executive director Claire Williams said: “We’ve been delighted at the reaction to the move back to the NEC.
“Not only will it attract exhibitors and visitors from further afield thanks to its transport links, it also emphasises the importance of the event for the equestrian sector and offers an exciting future for BETA International as it enters its 46th year.”
