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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Shipster targets growth in the pet care sector

David ReesBy David ReesJanuary 25, 20242 Mins Read
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Shipster sales and partnerships director James Stockton (right) with founder and md Tony Cheetham
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Shipping technology firm Shipster has appointed a new sales and partnerships director to drive growth and recruit more clients, particularly in the pet care sector.

James Stockton has been tasked with creating and building on key partnerships throughout 2024 and beyond, ahead of the Shipster’s 10th anniversary. He previously held senior roles at AppLearn and AccessPay.

Shipster connects online retailers, eCommerce warehouses and distributors with over 100 leading couriers. Once a shopper pays for an order, Shipster automatically creates shipments and courier bookings, generates tracking information and all shipping and customs documentation. Launched in 2015 by software firm Oddsphere, the company has grown to support more than 100 businesses including canine accessory supplier Bully Billows.

Stockton said: “Shipster is the best kept secret in shipping and logistics. To be able to grow a business year-on-year organically from word of mouth and referrals is extraordinary. This achievement can be attributed to two things: highly customisable and flexible software at an accessible price, and exceptional customer service.

“I am excited by the opportunity to help grow Shipster’s client base further, form new partnerships and accelerate growth in 2024.”

Founder and managing director Tony Cheetham added: “The arrival of James couldn’t have come at a better time. We have huge ambitions to scale Shipster and double the number of customers and partnerships.

“James’s vast experience working for technology companies and his shared passion for our goals made him the perfect candidate to join the leadership team and take the business to the next level.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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