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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Manufacturers

New head of sales for Countrywide brand

David ReesBy David ReesDecember 9, 20241 Min Read
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Mark Wassell
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Albert E James & Son, owner of the Countrywide brand of bird feed mixes, has appointed a new head of sales.

Mark Wassell has worked in the industry for 40 years including sales management roles in the bird food sector for both Cranswick Pet Foods (Bucktons) and more recently with Bartholomews (Agri Foods).

Managing director Joe Mogg said: “We are really excited to have Mark on board. He has a huge amount of experience and will a pivotal role in shaping our sales strategies, driving revenue growth, and fostering lasting customer relationships.”

Albert E James & Son has recently invested over £400,000 in new plant and introduced new pack designs for designs for its wild bird, aviary and pigeon ranges.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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