Mars Pet Nutrition has made two senior appointments to drive growth across its portfolio of brands such as Pedigree, Whiskas, Sheba and Cesar.
Helen Warren-Piper has been named as global vice president, strategic initiatives for the company. Warren-Piper was formerly the company’s chief growth officer for Europe and before that was general manager of the UK Pet Nutrition business. Her new role will build on her European experience to focus on strategic priorities across the enterprise.
Her replacement as chief growth officer is Melodie Nye, who joins the European team after 10 years at Mars based in the US. In her most recent role for the company, she served as global innovation lead in Nashville, Tennessee.
Deri Watkins, regional president at Mars Pet Nutrition Europe, said: “I’d first like to thank Helen – her vision helped us transform our growth organisation in Europe. She set up a Digital Marketing Centre of Excellence, which created our first digital-first growth strategy to add value to our brands through innovation, sustainability, and purpose.
“As a manufacturer, ensuring our much-loved brands stay front and centre is essential in Europe’s competitive marketplace, so we are thrilled to have Melodie join the team. She is a bold, purpose-driven leader committed to ensuring our brands deliver for pet parents.
“Families’ expectations for what to feed their pets and how they choose to shop is continually evolving so her background in innovation means she truly understands what’s needed as we look ahead to the next few years.”
