In a move that cements its commitment to further expansion, raw food specialist Natures Menu has brought in Michelle Green as international marketing manager.
With more than 18 years experience working with a number of well-known UK brands including Thorntons and Ella’s Kitchen, Michelle has a wealth of knowledge gained across commercial and marketing roles.
From strategic brand planning to managing the NPD pipeline, Michelle will be tasked with further accelerating and driving performance in the core Natures Menu retail channels.
Her appointment reflects the continued investment of Natures Menu and its commitment to growth.
After four years with the business, Nicky Munby is also taking up a new role as trade marketing & projects manager, with a focus on trade growth. His key responsibilities include leading the trade marketing initiatives in the UK across the full product spectrum, category vision development and consumer research and insights.
DRIVING FORCE
Michelle said: “The team at Natures Menu are incredibly passionate, and the energy and talent of those I’m have been lucky enough to work with was a driving force when it came to choosing to join the business.
“The company is at a very exciting stage as we strive to drive the brand forwards. Natures Menu is committed to leading and developing the raw feeding/premium natural sector in the UK. I’m very much looking forward to getting stuck into my role and supporting the business as we go from strength to strength.”
James Langan, managing director of Natures Menu, said: “We’re proud to welcome Michelle to our already-talented team and, with a wealth of experience, we’re confident that she’ll help drive the business forward. We continue to look for ways in which we can expand and invest, allowing us to build on our years of success.”
