Broadreach Nature has welcomed Mike Dixon to its growing business team as UK and international sales director.
Having worked for many years within the over-the-counter medicines and pharmaceutical industry with major players such as SKB, Novartis Consumer Health and more recently business start-up Equazen Nutraceuticals, Mike brings to the team his an understanding of the fundamentals required within the healthcare environment..
“With the last decade spent building brands within the pet channel, it has long been a desire of mine to transfer the knowledge gained across the healthcare environment into the pet industry,” he said.
“Broadreach Nature is listed as a top ethically-accredited company, recognised as a leading provider of natural pet supplements, which is further supported with a high degree of professional endorsement.
“The multiple awards won across the industry lay testament to the professionalism undertaken to ensure this veterinary-developed, science-based range will continue to build upon achievements to date. These credentials were of enormous appeal and so naturally I am delighted to be joining the team.”
Broadreach Nature believes that Mike’s appointment, the launch of a trade site and the new range to be launched at PATS, will fuel considerable growth for both the company and the category.
