Supreme Petfoods has launched a new consumer advertising campaign for the Tiny Friends Farm range.
The campaign features Tiny Friends Farm characters, to build emotional engagement with the products, and focuses strongly on value for money to reflect the current climate. The movie ad will appear on Facebook, Instagram and YouTube social media channels, as well as on the Supreme website, after research indicated that nearly 70% of pet owners look at small pet-related content on social media platforms.
Marketing director Claire Hamblion said: “Rabbits and guinea pigs are very much part of the family, and owners want to do their very best for them. The Tiny Friends Farm range offers great value without compromising on nutrition, giving pet owners the reassurance that they are supporting the health and happiness of their pets even when household finances are stretched.”
POS toolkits, including FSDUs and care guides, are available to retailers, along with free samples and loyalty schemes.
