Raw dog food business Paleo Ridge has entered the treats sector with two new products.
The new lines – Fish Skin Cubes and Sprats – are initially available trade partners only ahead of a general release later this month.
The new treats contain no grain or additives and have been naturally air-dried to preserve nutritional value. Fish skin contains omega-3 to boost heart function as well as eye and brain development, while sprats are similarly good for dogs’ hearts, joint health and improving the glossiness of their coats, the company maintains.
Paleo Ridge head of sales and marketing Will Green says: “Branching into treats is a really exciting development for Paleo Ridge and a natural extension of our award winning, ethically sourced range.
“As treats play such a big role in our dogs’ lives and training, it’s important that we can now offer natural treats that compliment a raw diet. Bringing new life to our product range, the launch of the Fish Skin Cubes and Sprats treats are just the first of a planned treats range as the business continues to expand.”
Products are supplied in 100g, fully recyclable pouches.