Pet health brand OMNI has expanded its product portfolio with the launch of a new dental chew.
The dual-texture sticks feature a firm grooved shell to remove plaque at the gumline and a soft active core that releases ascophyllum nodosum to combat plaque build-up.
Ascophyllum nodosum is a brown seaweed that has been shown to reduce plaque and tartar buildup by altering the oral environment from within. Each stick is low in fat, hypoallergenic, and free from animal protein, grain, soya and dairy.
The overall design, featuring an eight-sided snowflake shape, is IP-protected and the PlaqBlast Technology is trademarked.
OMNI co-founder Dr Guy Sandelowsky said: “As a vet, I have seen first-hand how challenging daily brushing can be for dogs and their owners.
“We designed a dual-texture dental stick that should help people struggling, giving them additional tools to keep their dogs’ oral health in check. The firm textured outer shell is designed to help scrub away debris from the gumline, while the soft core contains algae with anti-bacterial and anti-plaque properties that should help to combat tartar build up.”
The RRP is £9.99 for seven sticks and £29.99 for a month’s supply sold via the web.
