New independent pet care brand Wildcrofts has launched a range of freeze-dried treats.
The initial range includes three flavours, each with a clear functional focus. Harvest Delight is made with British free-run turkey and pumpkin, and is designed to support gut health and good digestion; Seafood Medley combines wild-caught white fish and salmon with vegetables to aid joint support and mobility; while Farmhouse Feast blends British free-run chicken with sweet potato and ingredients associated with heart health and sustained energy.
Wildcrofts uses Red Tractor Certified British meats, MSC Certified seafood, and operates a low-waste production process. The brand has pledged that for every 10 packs sold, treats will be set aside for donation to local dog rescue partners.
Wildcrofts founder Sarah Chung said: “Wildcrofts started with a frustration I think many dog owners share. We’re told to treat our dogs like family, yet so many treats on the market don’t meet the standards we expect from our own food.
“I wanted to create treats that feel honest, indulgent enough to feel like a real reward but made with purposeful whole ingredients that are good for your dog.”
The RRP is £2.99 per pack.
