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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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    February 10, 2026

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Dogs

Max strength added to YuMove supplement range

David ReesBy David ReesMay 24, 20231 Min Read
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Joint supplement brand YuMove has expanded its range with the launch of an extra strength version.

YuMove Max Strength Joint Care supplements are 50% stronger than the regular version and are designed especially for older and stiffer dogs who may need extra support. Based on the brand’s ActivEase green lipped mussel formula, the new ActivEase Complex formula combines fish oil to provide a new blend of Omega-3 to help soothe stiffer joints.

YuMove Max Strength is available in three formats – Senior Max Strength, Plus Max Strength and the veterinary-exclusive Advance 360 Max. RRPs start from £15 for a box of 30 tablets.

To support the launch, the brand is running a competition for one dog to become the face of Max Strength, winning a prize bundle worth £200 and an applicable YuMove product for life.

The competition is open to dogs of any age, sex, or size as long as they are called Max, with applications open until June 12, 2023. Max is the UK’s most popular male dog name according to The Blue Cross.

To enter, pet owners need to send a photo of their dog Max, along with a sentence about them, to [email protected].

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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