The Innocent Pet Care Company has introduced an air-dried complete dog food, made in Yorkshire with 70% British lamb or wild salmon.
Founder Chloe Heaton said: “Customers love the quality of our treats and have been asking us to make a complete food for years. While keeping our small company’s big values at the forefront of development, we have worked with leading nutritionists to create a unique and exceptional complete meal.”.
The semi-moist, air-dried dog food is made using ethically-sourced British ingredients combined with the company’s bespoke, ‘gentle drying’ expertise..
“The handmade production method means, with minimum processing and no high temperatures, the nutrients and flavours of the ingredients are maintained,” said Chloe. “The food can be stored in an ambient environment and once opened the pack lasts for up to four months, making it very convenient. As it has not been cooked, it is proving to be a popular choice for those tempted by raw feeding but who need a more convenient solution.
“Our food not only offers total convenience as an everyday food, but it is ideal for raw feeders to have on standby for those days when they’ve forgotten to take meat out of the freezer or they’re going away for a holiday.”
The packaging is 100% recyclable and the new product is available in 3kg packs in two flavours – Lamb Casserole and Wild Salmon Fishcakes – with an RRP of £40.