Dog food brand Yora has launched a range of sustainable treats made from insect protein.
The brand launched earlier this year with an insect kibble formulated to provide dogs with a healthy diet at the same time as reducing their environmental impact. Insects use a fraction of the resources to farm and Yora’s grubs consume vegetable waste that would otherwise go uneaten.
The new protein bar is 50% insect and packed with botanicals, including beetroot and spinach, which have high vitamin and mineral levels.
Dreamers bedtime biscuits contain valerian root, chamomile and lemon balm and Yora says the grub meal provides ‘just the right amount of protein and British oats will ensure a full tummy until breakfast time’.
Yora Rewards training treats are low allergen and the brand’s sustainable credentials also extend to its packaging, which is fully compostable, and all of the new treats are hand baked in sustainable, reclaimed wood chip ovens.
When compared with beef farming, Yora’s grubs generate 96% less greenhouse emissions and grow naturally at a rapid pace, reaching full size in just 14 days, so there’s no need for growth hormones or antibiotics.
Will Bisset, head of innovation at Yora, said: “During the past 18 months, there has been a palpable shift in the public consciousness and more people than ever before are trying to green their lifestyle. As the pioneers of sustainable dog food, Yora already offers a nutritionally-balanced and delicious diet for dogs, as well as peace of mind for environmentally conscious pet owners.
“Now we’re adding a brand new range of Yora treats to complete the product portfolio and our doggie taste testers love the final result. We hope it’s going to mean a very ‘yappy’ Christmas for dog owners who can treat their pooch to a planet-friendly present and banish eco-anxiety for good.”
Yora Protein Bars have an RRP of £2.29, Yora Dreamers (Bedtime Biscuit) RRP £4.69 and Yora Rewards (Training Treat) RRP £4.69.