Accessory brand Doodlebone is entering the canine supplement category with the launch of a new range under the Nuri brand.
Nuri Vita Bites are a daily supplement designed to help support dogs’ everyday wellness. Made of natural ingredients and enriched with active ingredients, they are available in five varieties to support daily health, offering targeted solutions for Joint Care, Gut Health, Skin & Coat, Calming, and Wellness.
Lines are available as both single packs and boxes of 10, with countertop display units available for retailers.
Product marketing manager James Mokler said: “After a decade of designing products that help owners care for their pets, expanding into the supplement market felt like the natural next step.
“Nuri is a new brand under the Doodlebone umbrella which will focus on pet health and wellness and the launch of Nuri Vita Bites allow us to support dogs in new ways, helping pets shape healthy lives.”
