Building on its 22-strong range of frozen raw working dog food, Benyfit Natural has introduced a new product line, the World Explorer Range.
The range is being launched with four unique flavours in 500g packs to specialist pet retailers only. Benyfit Natural says it will be leading the way with these ‘innovative proteins’, encouraging growth as well as retailer and consumer support in this new sector.
Greg Van Praagh, lead UK operations & frozen R&D, said: “We have sourced specialist novel proteins to launch with four new delicious and exotic recipes: Italian Buffalo, African Zebra, Australian Kangaroo, and Welsh Lamb. We have maintained our consistent ethical sourcing of human-grade meat for the World Explorer Range and continue to aid retailers in increasing the responsible raw feeding market.”
Benyfit Natural’s products are suitable for all ages and breeds of working dogs, with special blends for puppies and seniors.
“The naturally and ethically-sourced ingredients make it the perfect choice for dogs with allergies, digestive or gut issues or any sensitivities. Additionally, the packaging used is 100% recyclable and made from 100% recycled material,” Greg said.
The products always contains at least 80% meat and all recipes are taste-tested and by Benyfit’s in-house Rhodesian ridgeback, Woody.
