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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Dogs

Animology strengthens range with three new products

David ReesBy David ReesDecember 10, 20222 Mins Read
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Pet care brand Animology has expanded its range with three new cleaning and grooming products.

Spa Day is described as a luxurious dog shampoo, enriched with Pro Vitamin B5 and conditioners and infused with argon oil, with added oatmeal and chamomile extracts. The easy-rinse formulation provides a soothing and relaxing spa-like experience for pets, and leaves dogs’ coats with a natural softness and shine, according to the supplier Group55. Spa Day Dog Shampoo has an RRP of £5.50.

Sales & marketing director Julie Butcher said: “We’re delighted to be expanding our leading range of shampoos with the addition of Spa Day. Inspired by the humanisation trend in Pet, this luxurious addition to our range will appeal to pet parents to indulge their pet with a spa-like experience.”

Two further products, Clean Ears and Tear Stain Remover, will be available to order from January 2023.

Clean Ears is a product specially formulated to clean and deodorise a dog’s ears without damage or irritation. Its cleansing properties soften and remove wax and debris from dogs’ ears.

Also under the Animology brand is a new Tear Stain Remover, designed to reduce the build-up of deposits around a dogs’ eyes and help prevent staining caused by excessive tear production in dogs with regular use.

Clean Ears and Tear Stain Remover have an RRP of £3.99.

Butcher added: “Clean Ears and Tear Stain Remover further enhance our range with functional pet care products for pet owners that are essential to maintaining pets’ overall cleanliness, health and wellbeing from home.”

 

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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