Group55 has launched its ‘next generation’ of Animology sprays and shampoos.
The company says the new-look packaging is ‘bold and disruptive on shelf, while remaining instantly recognisable as the award-winning Animology range’.
Group55, the company behind the Animology brand, says it has also taken advantage of the latest developments in chemistry to improve the formulation of every product within the range.
Managing director Stephen Turner said: “A brand’s survival depends on its relevance within the market and this transformation better represents where the brand is today and its vision for the future.
“The launch marks the conclusion of two years R&D and consultancy and signifies our unwavering determination to deliver innovative products to our retail partners that they can sell in confidence.”