Gut-friendly dog and cat food brand Scrumbles is launching a new range of wet cat food.
The range comes in 85g recyclable pots in three flavours: chicken, tuna and salmon. Each flavour has a 70% meat content and was created using botanical slippery elm, a digestive aid which the company says is a first in cat food. Pots are manufactured in the UK, with an RRP of 89p.
Co-founder Aneisha Soobroyen said “Our cat customers have been crying out for us to expand into wet cat food for some time, so we’re thrilled to present our new range.
“We’re delighted to be able to offer a product that is manufactured here in the UK, offers great taste and leading nutrition.”
Co-founder Jack Walker added: “We love working with the pet trade to bring new and innovative products to the market and we’ll be launching the new cat foods with our network of independent pet shops.
“Wet cat food has long been dominated by mass brands. With our new pots we have a great tasting, healthy alternative and at just 89p it is much more accessible than other options.”