WHM Pet has refreshed the Honeyfields wild bird food brand.
The new look is designed to boost on-shelf standout and simplify shopper choices, and to reposition feeding birds from a routine purchase to a rewarding experience enhancing bird health.
The refreshed packaging features a cleaner, more contemporary look, while the full range has been streamlined to remove duplication while maintaining choice across species, feeding occasions and price points. Added-value features, such as a feeding and hygiene guide and a QR code linking to a Honeyfieldsadvice hub have also been included.
A key part of the relaunch is the new Honeyfields Simply Range: Bird Health First – a premium collection including seed mixes, straights, suets and treats.
Sarah Kitson, head of marketing at Honeyfields, said: “We have developed the Honeyfields Simply Range and designed feed and feeders to help consumers create thriving natural environments for garden birds all year round. But we actually go beyond just providing wild bird food; our foods and feeding strategies put bird health first to help them flourish, wherever they are and whatever the season.
“Our new branding and messaging support shopper navigation making it easier for bird lovers to invite the beauty and vitality of wild birds into their everyday life. Our aim is to make feeding wild birds accessible, from urban environments to the wilds of the countryside we want everyone to connect with nature and enjoy their beauty and song, whilst maintaining a strong focus on education to support responsible feeding.”
