The Pet Industry Federation (PIF) has officially launched its awards programme for 2026 and is inviting businesses and individuals from across the pet industry to put themselves forward for national recognition.
The 2026 awards include categories covering the full breadth of the pet industry, from manufacturers, brands and independent retailers to groomers, boarding establishments and other pet service businesses.
This year sees the introduction of two new categories – the International Business Award, recognising outstanding achievement from a non-UK pet business, and the Legend of the Year Award, which replaces the Lifetime Achievement Award and celebrates an individual who has made an exceptional and lasting contribution to the pet industry.
Two categories have also been revised to reflect industry changes, with Brand of the Year replacing the Supplier Award and E-Commerce Business of the Year replacing the Online Business Award.
Entries are free and open to both PIF members and non-members.
The platinum sponsor of the PIF Awards 2026 is Natures Menu and headline sponsors are Cliverton, The Animal People Recruitment Company, Mackle Petfoods and Rosewood Pet Products.
PIF chief executive Nigel Baker said: “The PIF Awards are about recognising the people and businesses whose hard work, innovation and commitment to high standards make the pet industry such a vibrant and successful sector.
“We have taken time to review the awards for 2026 so that the categories genuinely reflect the breadth of our industry today. Whether you are a manufacturer, an international brand, an independent retailer or a pet services business, there is an opportunity to tell your story and celebrate what you have achieved.”
The winners will be announced at the PIF Awards ceremony on Thursday November 5, 2026, at the DoubleTree by Hilton, Stoke-on-Trent. For more information visit the PIF website.

