Pet toy and accessories company Happy Pet is celebrating its 25th anniversary this year with the launch of a Happy Pet Day – a new national day dedicated to recognising and returning the joy that pets bring.
Happy Pet Day will officially launch on September 27 at this year’s PATS trade exhibition, with celebrations, exclusive deals and a wave of new product launches across the Happy Pet range, including new licensed ranges featuring Sonic and Minions alongside existing toy box classics and comfort essentials spanning dog, cat, small animal and reptile categories.
Research has linked pet ownership to increased happiness, reduced loneliness, and even a slower rate of cognitive decline and Happy Pet aims to position its launch of exclusive product drops and special deals as a permanent fixture in the pet industry calendar.
Head of product Hazel Haynes said: “For 25 years now we’ve been working hard to live up to our name and make pets happy, so it felt like the perfect moment to set up national Happy Pet Day to celebrate the pets we do it all for!
“September is always a big moment for the pet industry – we get to release all of our latest innovations to retailers – so it made sense to wrap it all up into Happy Pet Day.
“To mark our first year, we’ve got loads of exciting exclusives for our trade partners and some great deals for consumers too. We are, and always have been, a fun brand, so we’re looking to spread the joy and bring some fun to the pets that bring us that every day.”
