Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Industry Experts

Ask the expert: Zoe Taphouse

David ReesBy David ReesMarch 17, 20223 Mins Read
Facebook Twitter LinkedIn Email
Ask the expert with Zoe Taphouse
Share
Facebook Twitter LinkedIn Email

 

Mars Petcare category and market activation director Zoe Taphouse explains how independent retailers can take full advantage of the opportunities created by the expanding new generation of British pet owners

GOOD TIMES FOR THE TRADE

It is an exciting time for petcare. Britain is in the midst of a pet population boom, driven partly by the pandemic and growing understanding of the benefits of pet ownership on our mental and emotional wellbeing. This, in turn, is driving an acceleration of growth and presents big opportunities for retailers.

With the new generation of pet owners and a growing preference for certain breeds that tend to live longer than others, retailers can maximise opportunities by ensuring availability of well-known trusted brands and offering the right products for the right pets at the right life stage. Pet parents are also continuously turning to products inspired by nature and science, as well as sustainability, therefore retailers should prioritise these offerings.

MAKE IT EASY FOR NEW SHOPPERS

Good signposting and secondary positions for treats are invaluable, helping to elevate shopping trips to a more valuable transaction. Premium brands, such as Cesar and Sheba, are key to driving spend too as well as products with purpose and sustainability credentials.

KEY LINES TO DRIVE SHOPPER SPEND

Providing trade-up options is key to driving premiumisation and shopper spend, especially in luxury wet single serve dog and cat food. Shoppers are also trading up in terms of pack size, with shopper penetration of single serve wet cat food in seven to 15-pouch multipacks seeing growth, as well as 101g to 200g packs of dog treats. By increasing distribution of larger packs, retailers can increase spend. Mars Petcare is helping retailers capitalise on growth with the ‘Dream Sixteen’, a reinvigorated range of must-stocks, including bestsellers from Pedigree, Whiskas, Sheba and Cesar.

QUICK WINS AND PROVEN SUCCESSES

It’s particularly key that retailers stock well-known brands, such as Whiskas, Pedigree, Sheba and Dreamies, as that will help reassure shoppers of a range they can trust. Utilise social media within your local community, highlighting product offerings and availability. Stores should focus on placing pet treats prominently, such as close to the till, that tempt shoppers to buy on impulse.

HELPING RETAILERS REACH NEW CUSTOMERS

This year we have launched a new initiative in partnership with James Wellbeloved called ‘trusted partner’ to help drive new shoppers into stores. Retailers signed up to the programme have access to packs and vouchers to attract new customers, plus receive training on products and nutritional advice. We have assets available that can be utilised on social media channels and stores are listed as a stockist on the James Wellbeloved website.

ROOM FOR FUTURE GROWTH

We expect to see some further growth in pet ownership and will be doing our own studies into this. We also expect to see petcare category growth. This will be achieved by delivering natural, healthy treats and meals for cats and dogs that have been developed in line with rigorous scientific research. These products will cement the ever-closer bonds consumers have with their pets by providing moments of enjoyment and indulgence.

Previous ArticleClose encounter of the otter kind leaves trail of destruction
Next Article Salsa takes saucy trip to France
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

Read Similar Stories

Industry Experts

Ask The Expert with Joe Flanagan

June 19, 2022
Industry Experts

10 Questions with Kevin Dover

June 19, 2022
Industry Experts

Vetpol looks to increase the number of SQPs in UK pet shops

June 16, 2022
Most Read

The Nutriment Company makes further acquisition

June 6, 2025

New Cesar campaign celebrates the love of pet owners

June 6, 2025

Doodlebone launches small breed collection

June 6, 2025
© 2025 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo