The 20th edition of the Zoomark International pet products fair achieved record numbers despite unprecedented rainfall in the area around the host city of Bologna, Italy.
A total of 27,950 visitors attended the event, which attracted 1,060 exhibitors from 57 countries occupying seven exhibition halls. A strong contingent of suppliers were represented in the British pavilion, organised by trade association PetQuip, and elsewhere in the vast show.
General Manager Antonio Bruzzone said: “Zoomark 2023 saw an incredible 27,950 visitors from all over the world. While the bad weather hampered domestic travel, the percentage of visitors from abroad doubled since the last pre-Covid edition, reaching 62% of the total.”
The Pet Vision area showcased a selection of more than 500 new products launched by exhibitors, grouped around five mega trends identified as key for the future of the trade, namely Green transition, Healthy & functional, Value for money, Tailor-made and Spoil me more.
The platform was enhanced with the first ever Pet Vision Awards, with winners and runners-up in each of the five categories. The winners are listed below.
The next Zoomark in Bologna will take place on May 5-7, 2025.
Pet Vision Award winners:
Value for money: Belcando Baseline by German company Bewital Petfood Gmbh.
Green transition: Whisker-friendly slow-feeder bowl for cats by Ajour BV (Belgium). Products are hand-made by an employment care centre in Belgium supporting people with psycho-social disabilities who are looking for a way back into the labour market.
Healthy & functional: PH Detection Cat Litters from Chinese firm Shandong Ruida.
Tailor-made: DogoDrops – natural eye-care drops for cleansing and hydrating the eye area – by Dogoteka. The company is based in Slovenia but has a UK office.
Spoil me more: Hydra Vegan Detox Collection, a vegan pet grooming line from Brazil-based Pet Society.
