Leading international pet accessories business Trixie has confirmed that it will be exhibiting at Pets at Glee for the first time this year.
The German business has more than 40 years’ experience and worldwide knowledge of the market thanks to its penetration in more than 80 countries, and access to over 6,500 product lines for dogs, cats, birds, small animals, fish and reptiles.
Ines Fanslau, Trixie sales UK/Ireland, said: “At Trixie we pride ourselves on bringing to market the widest selection of product innovation; products that tap into the latest consumer trends and ensure pet owners are confident that they are making the best possible purchasing decisions for their much-loved pets. For us, Pets at Glee represents an unrivalled opportunity to showcase these products to a captive audience made up of both independent and multiple pet retailers. Additionally, Pets at Glee also gives us the opportunity to meet with garden retailers, online stores and high street shops – all of which represent a significant growth opportunity for us.
“We’re excited to be at Pets at Glee this September and hope visitors will enjoy the exciting new product launches we have in store including exciting developments within dog fashion. Additionally, we’ll be showcasing our bestsellers and helping retailers to optimise those trends currently shaping our industry such as awareness and sustainability, and innovation and technology.”
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A number of other leading brands and independent manufacturers have also confirmed their presence at Pets at Glee in 2019, including Canine and Co, Jacobi Jayne & Company, Marriage Specialist Foods, RSW International, The Barking Bakery, Winners Europe, Bon EOOD, Global 1st Ltd and H.von Gimborn.
This year, Glee will benefit from a raft of additional big-name brands and new suppliers joining the exhibitor roster, covering core product sectors such as food, pet care, accessories, bedding and housing, and health, treatment and care. Additional services such as seminar content, will also be updated.
Glee’s event director, Matthew Mein, said: “The pet market is currently valued at £6.5bn, with 2021 expected to be the year when it exceeds the £7bn mark. This is a significant market, and one that is developing at a rapid rate in response to changing consumer habits. Premiumisation and pet anthropomorphism are two trends that have contributed to this growth and development, and these trends are expected to continue in the coming seasons.
“Pets at Glee will provide an unrivalled platform for these trends and emerging ones to take centre stage, supported by the best selection of products, brands, innovation, networking opportunities and educational content.”
Glee takes place at the NEC, Birmingham from September 10-12.
