Equestrian supplier Neue Schule has agreed a two-year extension to its backing of the BETA International show as the main event sponsor.
The show will be staged on its traditional days of Sunday, Monday and Tuesday when it returns to NAEC Stoneleigh on September 11-13, 2022.
Neue Schule chiefe executive Sarfraz Mian explained why his company was happy to commit to a further two years of sponsorship.
He said: “We are very much looking forward to supporting the remarkable BETA International team in delivering the world’s best equestrian trade fair.
“BETA International has proved to be incredibly valuable for Neue Schule throughout our years of sponsorship. The trade fair delivers excellent UK and international exposure, and has brought results that have far exceeded our expectations.
“I am very optimistic that we can build on what was achieved at last year’s BETA International, the first since the lifting of lockdown restrictions. We can take all the lessons learned from that show and make the 2022 exhibition a highly successful event.”
Impact Exhibitions & Events, which also stages industry events PATS and AQUA, has taken over the organisation of BETA International, from Equestrian Management Consultants (EMC).
BETA International organiser Gordon Thomas, of Impact Exhibitions & Events, welcomed news of Neue Schule’s main sponsorship agreement.
“Neue Schule’s continued commitment to BETA International reflects the importance of the exhibition. We’re excited to be working on this great show, helping to make it a huge success for exhibitors and visitors.”
