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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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Trade News

Boris falls out of favour with puppies

David ReesBy David ReesJanuary 24, 20221 Min Read
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On top of the prime minister’s current troubles, Boris has also suffered a fall from grace among puppy names, according to data from Agria Pet Insurance.
Boris’s popularity as a pet name has proven to be short-lived, the company says, with registrations dropping by 39% year-on-year. National affection for Captain Tom Moore, however, has been reflected with over 1,000% more puppies named Captain and over 350% more named Tom registered in 2021 compared to before the lockdown. Pandemic-influenced new additions to the list included Pfizer and Zeneca, Agria reported.
The popularity of fashion brands for female puppy names continued with 48 pets named Fendi listed in 2021. At the same time Chanel appeared to fall completely out of favour, dropping from 28 puppies in 2020 to zero in 2021.
Over the last five years, puppy names in the UK’s top ten have largely stayed consistent with Bella, Willow, Daisy and Lola leading the charge for female pets, whilst Teddy, Milo, Buddy and Reggie maintain the top spots for male dogs.
Top male puppy names:
1. Teddy
2. Milo
3. Buddy
4. Puppy
5. Reggie
Top female puppy names:
1. Bella
2. Willow
3. Daisy
4. Lola
5. Ruby
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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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