Garden and outdoor leisure trade show Glee has joined the ‘digital revolution’ with the launch of a new exhibition smartphone app, designed to provide a matchmaking solution to help suppliers and retailers to get the most out of their time at the show.
The new app uses a platform that has already proved its worth at many leading events across the globe.
Visiting retailers will be able to better measure – and even increase – their ‘return on time’ spent at the show, through personalised exhibitor recommendations and an easy-to-use meeting scheduling function. The Glee app will also include an overview of all of the exhibition’s wider educational content and seminar programmes, helping retailers to plan their trip around Glee from the palm of their hand.
Glee exhibitors can also optimise their time via the app, as it provides a new way to generate more leads and manage meetings with new, potential and existing customers. Exhibitor focused features include the ability to filter and refine visitor recommendations via Smart Recommendations, as well as Meeting Delegation, which enables management of meetings across the sales force. There is also a Smart Meeting Link, which makes it easy to invite existing clients to meetings, and an Inbound Leads section that highlights all the retailers that are interested in your company. The app is also fully integrated with Outlook, Google Calendar and Apple iCal.
Glee’s event director, Matthew Mein, said: “The industry has been calling for such a tool for some time, but we wanted to ensure we had the best possible platform at our disposal before launching. Grip has a great track record and utilises responsive, live data to provide the most efficient and hardworking ‘matchmaking’ tool for both our exhibitors and visitors, helping to improve and increase the exhibition ROI for both. We look forward to rolling out the Glee app, and working with the market to make it go-to tool.”
The Glee app will be available on Apple and Android from early June and will also be available as a web-based platform to ensure accessibility for all across platforms and devices.
