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    Are you in the running for an award?

    Michele SwalesBy Michele SwalesJanuary 17, 20204 Mins Read
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    /The finalists for the 2020 BETA Business Awards, which recognise companies and individuals making significant contributions to the equestrian industry, have been revealed. The winners will be announced at the BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham, on next Friday (January 20).
    “We wish all the finalists the best of luck,” said BETA executive director Claire Williams. “As always, the standard of entries was extremely high and we know that those collecting their trophies will be very worthy winners.”
    The finalists are…
    SEIB Retailer of the Year – Equestrian Retail Store 
    Aivly Country Store – Ringwood, Hampshire
    Equiboodle – South Cerney, Gloucestershire
    Highfield Equestrian – Milford, Staffordshire
    Manor Equestrian – Newthorpe, Nottinghamshire
    TFM Country Store – Whisby, Lincolnshire
    Tower Farm Saddlers – Rugby, Warwickshire
    Tower Farm Saddlers – Earls Barton, Northamptonshire.
    SEIB Retailer of the Year – Online/Mail Order Retailer
    EqWax – Ticehurst, East Sussex
    GS Equestrian – Paignton, Devon
    The Horse Bit Shop – Pollington, East Yorkshire
    Online for Equine – Milford, Staffordshire
    Supplement Solutions – Great Eccleston, Lancashire
    Urban Horse – Alston, Cumbria.
    STUBBS ENGLAND Nutritional Helpline of the Year 
    Dengie Horse Feeds – Maldon, Essex
    Science Supplements – Hartwell, Northamptonshire
    Simple System Horse Feeds – Bury St Edmunds, Suffolk
    TopSpec Equine – Thirsk, North Yorkshire.
    Equestrian Event of the Year, supported by Henson Franklyn 
    Blair Castle International Horse Trials – Pitlochry, Perthshire
    Bramham International Horse Trials – Wetherby, West Yorkshire
    Your Horse Live – Stoneleigh Park, Warwickshire.
    Ceris Burns Equestrian Export Award 
    Bedmax – Belford, Northumberland
    Equilibrium Products – Leighton Buzzard, Bedfordshire.
    Weatherbeeta Group Retail Employee of the Year 
    Alison Kemlo – David Conchie Saddlery, Carnoustie, Angus.
    Chantelle Snowling – Tower Farm Saddlers, Rugby.
    Equine Careers Sales Representative of the Year
    Karen Beaumont – ­ Allen & Page, Thetford, Norfolk
    Zelina Coffey – Science Supplements, Hartwell, Northamptonshire
    Linda Kennard – Omega Equine, West Chiltington, West Sussex
    Hayley Weatherstone – Finest Brands, Leeds, West Yorkshire.
    TSM Marketing Effectiveness Award
    Aviform – Wymondham, Norfolk
    Equilibrium Products – Leighton Buzzard, Bedfordshire
    GS Equestrian – Paignton, Devon
    Harbro – Turriff, Aberdeenshire
    Omega Equine – West Chiltington, West Sussex
    Simple System Horse Feeds – Bury St Edmunds, Suffolk
    Westgate Laboratories – Morpeth, Northumberland.
    The BETA Business Awards were launched in 2004 and have grown to become prestigious industry accolades and a landmark in the equestrian calendar. Categories are designed to reflect the changing face of this vibrant sector and this year sees the introduction of the TSM Marketing Effectiveness Award. Entries for each category are received following a period of nomination from both the B2B and consumer community, and the winners are decided by a panel of independent judges.
    Ceris Burns Equestrian Export Award 
    This is open to companies of varying sizes that have shown substantial and sustained increases in export activity over a three-year period. All applications are judged by an independent panel.
    Weatherbeeta Group Retail Employee of the Year
    This celebrates employees showing excellent customer service, great product knowledge and a passion for professional retailing. The winner will receive a cash prize in addition to the award and their employer will be given BETA training vouchers. It is designed for shop-floor staff rather than managers. Nominations are considered by an independent judging panel and the process involves interviews with those shortlisted.
    SEIB Retailer of the Year
    This is an award for tack shops and feed merchants. It relies on customer nominations and is divided into two categories: Equestrian Retail Store and Online/Mail Order Retailer.
    The award is independently judged and involves mystery shoppers and incognito telephone calls.
    Equine Careers Sales Representative of the Year
    This award is open to both employed and self-employed sales representatives and agents. It is given to the individual judged outstanding in his or her approach to customer service.
    Equestrian Event of the Year supported by Henson Franklyn
    This award acknowledges the indoor or outdoor consumer show that works best with tradestand holders and takes their needs and requirements into consideration. Nominations come from companies with experience of exhibiting at events and are considered by an independent panel of judges.
    STUBBS ENGLAND Nutritional Helpline of the Year 
    This seeks to reward a company considered to offer excellence in nutritional advice and service to customers. Nominations are invited from consumers who have first-hand experience of receiving nutritional advice from a helpline. Judging is independent and includes incognito calls.
    TSM Marketing Effectiveness Award
    This new award celebrates effective communications and the increased value a company’s marketing campaign has brought to its brands. Nominations are invited from both retailers and suppliers, and these are independently judged, with the award going to the company that can best show the contribution its marketing activity has made to business improvement.
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