Burgess Pet Care has launched a white label pet food proposition for independent retailers.
The new range, which includes a 12.5kg value dry dog food and a 10kg value dry cat food, has been developed specifically for the retail channel, including larger independent pet shops and agricultural stores, and store owners will be able to add their own logo to product packaging.
Burgess maintains that many independent retailers are seeking a more affordable white label pet food option, with existing offers in the market sitting at a less accessible price point. The new proposition has also been created as part of the company’s plans to grow its direct retailer network.
Deputy managing director Suzanne Moyes said: “Independent retailers are incredibly important to the pet care market, and we know that offering customers genuine value for money continues to be a key priority.
“Our new white label range has been developed to give retailers another way to meet that need, whilst helping them protect margin, strengthen customer loyalty and build a distinctive proposition of their own.”
The new range was unveiled at the recent PATS 2026 trade show.
