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    PBW News – September 2026

    By David ReesSeptember 17, 2026
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PATS reveals New Product Award winners

David ReesBy David ReesSeptember 28, 20263 Mins Read
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The pet industry’s latest innovations have been recognised with the winners of the PATS New Product Awards 2026 revealed.

Supported by Leopard Co as the headline sponsor and by PBW News, alongside a number of category sponsors, the awards we presented at the close of the first day of this year’s PATS show (September 27).

A group of pet retailers judged more than 400 new products entered into the exhibition’s New Product Showcase, assessing each product against a range of criteria, including innovation, design, quality, packaging, value for money and sustainability across 12 categories.

A full list of the winners together with the judges’ comments follows below.

PATS 2026 New Product Award Winners, sponsored by Leopard Co and supported by PBW News:

Cat Accessories & Toys

Pet Tee Pee

Danish Design (stand L20)

Judges said: This a great quality modern design with a neutral colour that would fit into any home. It’s a great price for a very nice-looking cat bed.

 

Cat Food Products

Purrform Fresh Deli

The Nutriment Company (stand E40)

Judges said: This product comes in a good variety of different flavours. Moving cat food into the fresh food sector is a good innovation.

 

Dog Food Products (sponsored by Petfellas)

Real Simple

Naturaw (stand K50)

Judges said: This product is high-quality with clear labelling and comes at a great price. It’s exactly where the raw market should be heading.

 

Dog Treat Products (sponsored by Law Print & Packaging)

Pure & Natural Doggy Bag (Natural Chew Variety Pack)

Su Bridge (stand I10)

Judges said: The natural feeding world has waited a long time for a mixed treat bag like this – it’s a great product.

 

Dog Accessories & Toys (sponsored by Paws Wholesale)

Booster Enrichment Toy Range

Fidelis Dog (stand E32)

Judges said: This is a wonderful concept and is very well made. It comes at a good price point and should be robust for larger dogs.

 

Dog Harnesses, Leads & Dog Wear

Truelove Ultra-light Magnetic Top Harness

Truelove x That Dog (stand F58)

Judges said: This harness is ideal for those owners with dexterity issues and is also just a cool-looking product.

 

Small Animal & Bird Products

Teewy Meadow Wheel for Small Animals

Chongqing Pet Union Biological Technology (stand N54)

Judges said: This product is naturally produced and pleasing on the eye – and is a great boredom-buster.

 

Pet Care Products (sponsored by Pedigree Wholesale)

Oralade Active +

Oralade (stand B13)

Judges said: If we continue to have hot summers, hydration drinks such as this great product will become ever more important for dogs and their owners.

 

Grooming Products

Portable Dog Washer

Hound Hose (stand A74)

Judges said: This is a great innovative product. It’s portable, practical and ideal for muddy walks and muddy paws.

 

Aquatics Indoor Products

Interpet Scape Kit Cube Aquariums

Sera Group (stand T30)

Judges said: An ideal starter kit with a good range of sizes and price points.

 

Aquatics Outdoor Products

Pond in a Pot

Anglo Aquatic Plant (stand R3)

Judges said: This product looks amazing and is fantastic value. It’s super cute and is well designed.

 

Reptile Products

Fast Acting Reptile Calming & Emotional Wellbeing Kit

Pet Remedy (stand L18)

Judges said: This is a great product for wellbeing, at a good price and something we haven’t seen before.

Previous ArticlePATS 2026 ready to greet the UK pet trade
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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