The pet industry’s latest innovations have been recognised with the winners of the PATS New Product Awards 2026 revealed.
Supported by Leopard Co as the headline sponsor and by PBW News, alongside a number of category sponsors, the awards we presented at the close of the first day of this year’s PATS show (September 27).
A group of pet retailers judged more than 400 new products entered into the exhibition’s New Product Showcase, assessing each product against a range of criteria, including innovation, design, quality, packaging, value for money and sustainability across 12 categories.
A full list of the winners together with the judges’ comments follows below.
PATS 2026 New Product Award Winners, sponsored by Leopard Co and supported by PBW News:
Cat Accessories & Toys
Pet Tee Pee
Danish Design (stand L20)
Judges said: This a great quality modern design with a neutral colour that would fit into any home. It’s a great price for a very nice-looking cat bed.
Cat Food Products
Purrform Fresh Deli
The Nutriment Company (stand E40)
Judges said: This product comes in a good variety of different flavours. Moving cat food into the fresh food sector is a good innovation.
Dog Food Products (sponsored by Petfellas)
Real Simple
Naturaw (stand K50)
Judges said: This product is high-quality with clear labelling and comes at a great price. It’s exactly where the raw market should be heading.
Dog Treat Products (sponsored by Law Print & Packaging)
Pure & Natural Doggy Bag (Natural Chew Variety Pack)
Su Bridge (stand I10)
Judges said: The natural feeding world has waited a long time for a mixed treat bag like this – it’s a great product.
Dog Accessories & Toys (sponsored by Paws Wholesale)
Booster Enrichment Toy Range
Fidelis Dog (stand E32)
Judges said: This is a wonderful concept and is very well made. It comes at a good price point and should be robust for larger dogs.
Dog Harnesses, Leads & Dog Wear
Truelove Ultra-light Magnetic Top Harness
Truelove x That Dog (stand F58)
Judges said: This harness is ideal for those owners with dexterity issues and is also just a cool-looking product.
Small Animal & Bird Products
Teewy Meadow Wheel for Small Animals
Chongqing Pet Union Biological Technology (stand N54)
Judges said: This product is naturally produced and pleasing on the eye – and is a great boredom-buster.
Pet Care Products (sponsored by Pedigree Wholesale)
Oralade Active +
Oralade (stand B13)
Judges said: If we continue to have hot summers, hydration drinks such as this great product will become ever more important for dogs and their owners.
Grooming Products
Portable Dog Washer
Hound Hose (stand A74)
Judges said: This is a great innovative product. It’s portable, practical and ideal for muddy walks and muddy paws.
Aquatics Indoor Products
Interpet Scape Kit Cube Aquariums
Sera Group (stand T30)
Judges said: An ideal starter kit with a good range of sizes and price points.
Aquatics Outdoor Products
Pond in a Pot
Anglo Aquatic Plant (stand R3)
Judges said: This product looks amazing and is fantastic value. It’s super cute and is well designed.
Reptile Products
Fast Acting Reptile Calming & Emotional Wellbeing Kit
Pet Remedy (stand L18)
Judges said: This is a great product for wellbeing, at a good price and something we haven’t seen before.
